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New
September 30, 2021

Improve marketing attribution, conversions and conversation routing with native UTM tracking 🎯

Now when a lead or user visits a page on your website or in your web app with a UTM parameter in the URL, that information will be added to their contact profile in Gist.

With UTM data in Gist you can:

  • Trigger messages to people on your website and in your apps based on the marketing campaign they came from
  • Route conversations based on certain UTM parameters
  • Export contact UTM data to attribute new leads and customers to specific marketing campaigns
  • Automatically sync UTM data on leads to Salesforce using Zapier integration

Head over to our docs to learn more about UTM tracking.

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