Now when a lead or user visits a page on your website or in your web app with a UTM parameter in the URL, that information will be added to their contact profile in Gist.
With UTM data in Gist you can:
- Trigger messages to people on your website and in your apps based on the marketing campaign they came from
- Route conversations based on certain UTM parameters
- Export contact UTM data to attribute new leads and customers to specific marketing campaigns
- Automatically sync UTM data on leads to Salesforce using Zapier integration
Head over to our docs to learn more about UTM tracking.